Have you ever passed by a shop or booth and found yourself remembering their brand later, just because of a sign? That’s the power of strategic signage placement.
According to recent studies, 83% of shoppers recall signage, and over 60% have made impulse purchases because of well-placed visuals. Whether you’re setting up for retail, events, or a corporate lobby, signs placed in the right zones can drive real business results.
In this blog, we’ll look at the most effective signage locations, explain how to use them to your advantage, and show how ClickPress Hub can help you do it all sustainably.
Placement That Works Hard for Your Brand
Effective signage placement aligns with how people move and make decisions. Each location has a role to play; from grabbing attention to closing a sale.
|
Signage Zone |
Why It Matters |
Recommended Format |
|
Entryways |
Creates first impression and frames expectations |
A-Frames, banners |
|
Walkways |
Sustains engagement as people move through a space |
Banner flags, floor decals |
|
POS / Checkout |
Captures attention at the point of decision |
Countertop signs, display systems |
|
Waiting Areas |
Delivers messages while customers are idle |
A-Frames, retractable banners |
|
Exit Points |
Reinforces brand after the interaction |
Outdoor banners, take-home messaging signs |
Using the right format in the right zone can make your signage more than just decoration—it becomes a conversion tool.
Featured ClickPress Hub Products for High-Impact Signage
ClickPress Hub offers a wide range of signage solutions that cater to these strategic placement needs. Each product is designed with function, durability, and visibility in mind.
- A-Frames: Durable and easy to set up, these signs are ideal for entryways and walkways. With interchangeable inserts, they’re perfect for rotating promotions or wayfinding.
- Banner Flags: Designed for high visibility in outdoor settings, these tall, fluttering flags capture attention from a distance and are ideal for events or roadside branding.
- Banners: Durable and fully customisable, banners are a staple for large-scale branding at exhibitions, store openings, or community activations.
- Countertop Signs: Compact and practical, these signs are suited for POS areas and reception counters to communicate promotions, QR codes, or service details.
- Display Systems: From retractable banners to modular backdrops, these systems provide a professional setup for trade shows, expos, and branded photo walls.
Every one of these products is available with eco-conscious options and sustainable print practices.
Where and When to Place Your Signage
Every space tells a story, and signage can guide your customer’s journey. Here’s how to make each moment count.
|
Zone |
Objective |
What to Communicate |
|
Entry |
Set expectations |
Welcome message, logo, store hours |
|
Middle Pathways |
Reinforce message during navigation |
Promotional offers, branding, directional cues |
|
Checkout |
Influence purchasing decisions |
Discounts, bundle deals, loyalty prompts |
|
Waiting Areas |
Keep attention while idle |
Company values, QR codes, service info |
|
Exit |
Encourage further engagement |
Social media handles, review requests, thank you notes |
This structured approach ensures your customer never misses a message—whether it’s the first glance or the last impression.
Eco-Friendly Signage Practices That Matter
Consumers increasingly want to support brands that care about the planet. ClickPress Hub integrates eco-conscious materials and processes into their signage offerings, helping you align visual branding with sustainability goals.
|
Sustainable Practice |
Impact on Your Business |
|
Recycled materials |
Reduces waste without compromising quality |
|
Low-VOC inks |
Improves indoor air quality and staff safety |
|
Biodegradable sign substrates |
Ideal for short-term use at events or campaigns |
|
LED-lit systems |
Cuts energy usage for illuminated displays |
|
Recyclable shipping materials |
Minimises environmental impact during delivery |
Highlighting these green practices on your signage also builds trust and adds value to your brand image.
Why ClickPress Hub Is a Smart Choice for Professional Signage
ClickPress Hub doesn’t just offer signage—they provide end-to-end branding support tailored for performance, impact, and environmental responsibility.
|
What They Offer |
Why It Matters for You |
|
Design consultation and setup |
Your visuals are optimised for maximum clarity |
|
Fast local fulfilment across Australia |
Get your signage delivered reliably and quickly |
|
Custom printing on eco materials |
Lower your carbon footprint while still standing out |
|
Broad range of signage formats |
Match the right sign to the right message and location |
|
Flexible solutions for events and retail |
Support for everything from trade shows to pop-ups |
Whether you're launching a campaign or upgrading your storefront, ClickPress Hub gives you tools that speak volumes—without saying a word.
How to Boost Brand Recall Through Signage
Make your signage work smarter with these proven tips:
|
Strategy |
Practical Execution |
|
Place signs at eye-level |
Between 120–180 cm for max visibility |
|
Keep messaging minimal |
Focus on one idea per sign, ideally 7 words or fewer |
|
Rotate messages regularly |
Update signage every 3–4 weeks to stay fresh |
|
Pair signs with actions |
Use QR codes, URLs, or discount codes |
|
Highlight eco practices |
Add icons or badges showing your sustainability steps |
Consistent visual presence in the right zones doesn’t just improve branding—it drives behaviour.
Real-World Results
Here are examples of how proper signage placement created measurable business outcomes:
-
Boutique Retailer: Achieved a 22% boost in checkout conversions using countertop signage.
- Event Organiser: Doubled foot traffic by placing outdoor banner flags strategically.
- Café Chain: Increased loyalty sign-ups by 31% using exit A-frame signs.
These results weren’t based on major overhauls—just smarter signage use in the right areas.
Take Your Brand to the Next Level with ClickPressHub
Are you ready to elevate your brand's online presence and make an impact? With ClickPressHub, you can unlock the power of expert content creation, strategic press release distribution and tailored marketing solutions. Our team is dedicated to helping you reach your audience effectively and expand your business reach.
With a well established supply chain network and extensive experience managing the full process from creative development to warehousing and delivery, we guarantee seamless end to end support that ensures your brand stands out.
Start today and see the difference for yourself. Let us help you create a brand that truly resonates and thrives in a competitive market. Get started now and watch your brand grow!
FAQ
How does signage placement influence customer behaviour?
Signage placed in the right zones—like entrances, walkways, and checkout areas—guides attention and decision-making. Well-positioned signs not only attract more eyes but also influence actions, such as making a purchase or following a call-to-action.
What type of signage is most effective for retail shops?
For retail stores, A-Frames at the entrance and Countertop Signs at the point of sale are highly effective. They help guide foot traffic and drive impulse purchases without overwhelming the customer journey.
Are banner flags suitable for indoor use?
While Banner Flags are typically used outdoors for their height and movement, they can also be placed near windows or high-traffic indoor spaces if ceiling height allows. They're best for drawing attention from a distance or marking key activity zones.
What’s the best way to maintain visibility without overcrowding a space?
Keep your messaging short—ideally seven words or less—and use signs that are sized appropriately for each zone. Rotate your content every few weeks to keep it fresh and align with seasonal promotions or events.
How can I measure if my signage is working?
Track metrics such as foot traffic near the signage area, conversion rates at POS, or QR code scans. You can also monitor changes in customer engagement when signage is updated or repositioned within the space.
Is sustainable signage worth the investment?
Yes. Eco-friendly signage from ClickPress Hub, made with recyclable materials and low-VOC inks, helps meet environmental goals without sacrificing quality. It also resonates with environmentally conscious customers, adding credibility to your brand.
What’s the turnaround time for signage orders from ClickPress Hub?
Most signage orders are fulfilled within 5–10 business days, depending on size, materials, and design complexity. Because ClickPress Hub uses local Australian production, delivery is fast and reliable without added import delays.
Sources
https://www.marketingdive.com/spons/the-impact-of-in-store-signage-on-consumer-purchase-decisions/605794/
https://explorerresearch.com/how-to-design-in-store-signage-to-maximize-attention-and-engagement/
https://www.wallboard.us/blog/digital-signage-statistics
https://www.theglobaldisplaysolution.com/blog/14-best-signage-locations-to-improve-business-visibility
https://adlab.com.au/the-importance-of-in-store-point-of-sale-marketing
https://signwaves.co.uk/blog/how-to-transform-retail-space-with-effective-signage